Creative strategy and copywriting for brands that run paid ads. Research-led angles, scripts your team can shoot the same day, and copy that sells without sounding like an ad.
Meta finished rolling out Andromeda in October 2025. The machine now does the targeting. Every advertiser rents the same brain, and creative is the only lever you still own.
That lever is where I sit, between your customer and your camera. I live in your reviews, your comment sections and your competitors' ad libraries until I can write your buyer's frustrations in their own words. Then I turn that research into angles, scripts and briefs, and run the weekly loop: what won, why it won, kill the losers, scale the winner.
Before ads I earned an engineering degree, spent seven years in data science and systems, then ran five ecommerce stores of my own. I can read your ad account like a spreadsheet. I just refuse to let the spreadsheet write the ads.
No agency. No team. Every word that ships under your name was written by me.
Research decides the angle. The angle decides the ad. Nothing gets guessed.
